Claire Gamble - WeBlogUK Featured Content Creator of the Week
Welcome to the WeBlogUK Featured Content Creator of the Week segment. This week, it's the turn of Claire Gamble. Claire is a PR expert with over 12 years' experience working in the industry. As well as the founder and creator of PR Unlocked, she's the MD of PR and marketing agency Unhooked Communications and host of the Dreamers & Doers Podcast.
Make sure you click the links below to follow and support Claire's content and business.
Name: Claire Gamble
How long have you been a WeBlogUK Member? 1+ year
PR Unlocked - prunlocked.com
Unhooked Communications - weareunhooked.com
Dreamers & Doers Podcast - prunlocked.com/podcast
How long have you been creating content online? 12+ years
Camera: Day to day often just the camera on my iPhone but for filming and better quality photographs I've got a Canon EOS 600D
Favourite Tool: Canva. Whether I'm creating an image for social media to promote one of my PR and marketing events or creating graphics for one of my websites, it's so easy to create professional looking images. I pay for the upgraded version which means I can upload all my brand colours and fonts straight into Canva and it's great as it has lots of ready-made templates, meaning you don't have to spend loads of time checking what the best dimensions are for different platforms. I've also got the app on my phone so I can create graphics while I'm on the move.
"It needs to be really informative or inspiring"
Top tip for other content creators?
When I'm creating content for my own business and channels, I usually want it to do a couple of things.
Firstly - and most importantly - I want it to offer loads of value to the person reading, listening or watching. It needs to be really informative or inspiring, containing some key takeaway points that my audience can use for their own business or blog. There's so much content out there, you need to create something that your audience is going to love as this will help you to build a loyal following.
Secondly, I'm a bit of a geek and love SEO (search engine optimisation), so I always try to make sure that I'm optimising all my content for search engines. It's an ongoing job and the best approach is updating all the time. But it's so satisfying seeing your content perform well on search engines and generate lots of organic traffic. Some SEO is quite technical, but it's definitely worth researching how your website should perform, as well as some tips and tricks for helping your content to rank on search engines.
Our featured content creator of the week is a chance to showcase the fabulous members in our network! It's just another perk of being a WeBlogUK member and a great chance to boost your traffic, share your content and top tips with the community.
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